The
way we currently communicate climate change — be it through articles in
the newspaper, conversations with friends, or billboard adverts — is
fundamentally flawed.
Most discussions of climate change are framed negatively. Take the below screenshot from The Guardian’s
climate change section for instance (as of 17 Dec 2018). We have
climate change ruining dreams of a white Christmas, the message that the
next two years will determine humanity’s fate, corrupted businesses,
activists not doing enough protesting, and the end of blackcurrants.
It’s no wonder most people fail to engage with the narrative around
climate change: it’s simply all gloom and doom.
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