BP Challenged On Adverts That 'Mislead Consumers' Over Polluting Portfolio

Environmental lawyers have made a formal complaint against oil giant BP, claiming its latest advertising campaign is misleading consumers about its commitment to tackling climate change.

The challenge, filed today by legal campaign group ClientEarth, is the first time a complaint has been made about a fossil fuel company’s alleged greenwashing under international corporate rules.

ClientEarth has also launched a petition calling for a ban on all fossil fuel advertising unless it comes with a tobacco-style health warning.

The complaint focuses on BP’s ‘Keep Advancing’ and ‘Possibilities Everywhere’ campaigns — its biggest marketing blitz since before the Deepwater Horizon disaster in 2010. Adverts are currently being shown across billboards, newspapers and television in the UK, US and Europe as well as online.

ClientEarth climate lawyer Sophie Marjanac described the campaigns as a “smokescreen”, echoing criticism earlier this year that labelled BP’s approach as “deceptive and hypocritical”.

Read the complete DESMOG article 

See also:

‘War against nature must stop’: UN chief

 

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